Task is to redesign the existing crest by opening it up from the circlr and making it
cotemporary and youthful.
The challenge was to create a character whice looked both old and rustic while also appealing to the younger 21st
century generation. Fitting the character inside the logo within the same space as the previous character was a challenging task.
Before beginning we did a lot of research and study regarding the 18th century & the people’s lives in those times. A lot of ideation went into the creation of a
modified 18th century mascot for whiskey.
The character that we created is being used by the client on their labels and packages all over the globe.