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Yes Bank

About

Yes Bank is India’s fourth largest private sector bank, founded by Rana Kapoor and Ashok Kapur in 2004. Yes Bank is the only Greenfield Bank licence awarded by the RBI in the last one decade. YES BANK is a “Full Service Commercial Bank”, and has steadily built a Corporate, Retail & SME Banking franchise, Financial Markets, Investment Banking, Corporate Finance, Branch Banking, Business and Transaction Banking, and Wealth Management business lines across the country.

Overview

Yes Bank requires multiple videos in different output formats such as whiteboard animation, 2D animation, and app workflow. Yes Bank is in the process of launching many mobile apps and online portals to propel its fields of digital administration and communication. This is in tune with the surge of digitisation in India.

When Yes Bank reached out to us, they wanted a proof of concept for an app walkthrough video for YES MSME app. Their directive was clear: Videos need to be made in bulk to introduce and walk users/in-house staff through apps, in extremely short deadlines. So, we had to prove our mettle in the PoC.

They were happy with the quality of the video and the turnaround time.

We got the order (as of 11.06.2018) for:

  • 4 workflow videos to walk users through YES MSME app and 5 more versions of the same in Hindi, Bangla, Tamil, Telugu, and Gujrati.
  • 1 2D animation video to introduce YES MSME app and 5 more versions of the same in Hindi, Bangla, Tamil, Telugu, and Gujrati.
  • 1 classic whiteboard animation to introduce YES AIM app in English.
  • 1 workflow video to walk users through YES AIM app and 5 more versions of the same in Hindi, Bangla, Tamil, Telugu, and Gujrati.

We planned according to the client’s convenience and adjusted our work routines many times to accommodate the firefighting pace.

The goal was simple:

“Challenge ourselves and deliver best quality work within the hardest deadline.”

Challenges

  • Extremely short deadlines and multiple re-adjustments to timeline.
  • Delay in client feedback and asset delivery.
  • Unnatural expectation for turnaround and delivering output accordingly without compromising quality.
  • Understanding the apps in and out to make workflow videos, resorting to multiple revisions in storyboard and script as the process timeline was not followed properly.

Approach

To adapt with the short deadline, the scripting and storyboarding had to be expedited and there was very less time for rewriting and revisions. Some delayed response from clients in terms of feedback and material was not compromised by pushing the deadline. YES AIM Intro (whiteboard animation) video was made within 24 hours. However, we had the plan to not compromise on quality and maintain a uniform language in all the videos.

Conclusion

To spread awareness and create an impact, it is important to build engaging storylines and premium quality workflows. In such short notice, we were able to churn out not just one but multiple top class videos for the apps.