YES BANK



With the common tagline – INDIA BOLE YES TO DIGITAL BANKING, Yes Bank is in the process of launching multiple mobile apps and online portals for customer onboarding using YES AIM  app and smooth banking with YES MSME app.

About Brand

Yes Bank is India’s fourth largest private sector bank, founded by Rana Kapoor and Ashok Kapur in 2004. Yes Bank is the only Greenfield Bank licence awarded by the RBI in the last one decade. YES BANK is a “Full-Service Commercial Bank”, and has steadily built a Corporate, Retail & SME Banking franchise, Financial Markets, Investment Banking, Corporate Finance, Branch Banking, Business and Transaction Banking, and Wealth Management business lines across the country.

Overview

Yes Bank requires multiple videos in different output formats such as whiteboard animation, 2D animation, and app workflow. Yes Bank is in the process of launching many mobile apps and online portals to propel its fields of digital administration and communication. This is in tune with the surge of digitisation in India.

When Yes Bank reached out to us, they wanted a proof of concept for an app walkthrough video for YES MSME app. Their directive was clear: Videos need to be made in bulk to introduce and walk users/in-house staff through apps, in extremely short deadlines. So, we had to prove our mettle in the PoC.

They were happy with the quality of the video and the turnaround time.

We got the order (as of 11.06.2018) for:

Yes Bank Overview

We planned according to the client’s convenience and adjusted our work routines many times to accommodate the firefighting pace.

The goal was simple:

“Challenge ourselves and deliver best quality work within the hardest deadline.”

 

Challenges

Approach

Yes Bank Approach

To adapt to the short deadline, the scripting and storyboarding had to be expedited and there was very less time for rewriting and revisions. Some delayed response from clients in terms of feedback and material was not compromised by pushing the deadline. YES AIM Intro (whiteboard animation) video was made within 24 hours. However, we had the plan to not compromise on quality and maintain a uniform language in all the videos.

Conclusion

To spread awareness and create an impact, it is important to build engaging storylines and premium quality workflows. In such short notice, we were able to churn out not just one but multiple top class videos for the apps.