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Lass Naturals

About Brand

Lass Naturals is an ayurvedic beauty cosmetics brand, focussed on providing an alternative to mass produced, synthetic chemical cosmetics. They combine Ayurveda formulation with technology. All their products are free from Parabens, SLS, SLES & Petroleum derivatives and are a blend of rare Indian herbs and essential oils.

Overview

Their old identity system did not do justice to the quality of their products and their long-term goals. We helped Lass Naturals completely rebrand themselves from a new identity system to reimagining their packaging.

TURNAROUND TIME: 10 weeks with multiple revisions.

Challenge

  • The new identity system had to speak to an empowered urban woman.
  • The aesthetics had to reflect the premium segment that the brand strategizes to cater.

Approach

Along with the above set of problems, the old identity system had 3 different logo types which reduced brand equity and caused confusion.

To create a completely new identity system we started with our discovery phase where we explored the values and personalities of the brand. After a lot of visual explorations, we finally revealed our top 3 adaptations.


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Finally, we struck gold with the adaptation of the crescent symbol. Signifying the feminine moon, with layers of natural elements, with Elsie Typeface.


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There is a stark difference in the overall appeal of the brand and its visual identity system after completely rebranding Lass Naturals and providing them with a brand-new identity system.

TAKE A LOOK

Before


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After

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Packaging:

Before


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After


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