16 Jun Client Profiling: Doctor’s Diary
Client: Doctor’s Diary
About: Doctor’s Diary is an Electronic Health Record (EHR) application that promises ‘one patient, one record’ for 1.25 billion Indian population. Doctor’s Diary facilitates a holistic understanding of each patient’s health, minimizes human errors, prevents wrong diagnosis and helps the doctor make a more informed decision.
Need: To interact with the Indian population. Identify target. Reach patients and create buzz. Highlight health and technology. Record and automate doctors and patient interaction.
Requirement: Media to entice customers. An informative video that details the client’s purpose and intent. An instructional menu through an interactive medium. A video instructional manual.
Process: Content Assimilation> Scripting> Voice Over> Storyboard> Graphic> Animation> Final Editing